雀巢 Nestle 入主藍瓶咖啡 Blue Bottle - 咖啡討論

Nestle buys majority stake in Blue Bottle Coffee
https://goo.gl/knSA2s

Reuters 路透社
SEPTEMBER 15, 2017 / 12:20 AM

Martinne Geller, Lisa Baertlein

摘要：
瑞士製造商，也是全球最大的咖啡公司雀巢 Nestle 宣布入主美國精品連鎖
咖啡店藍瓶咖啡 Blue Bottle。本次交易並未透露實際成交金額，雀巢將擁有
藍瓶咖啡主要股權，但目前將維持藍瓶的獨立性。

剩下的部分算是比較瑣碎的部分恕無翻譯 Orz...

LONDON/LOS ANGELES (Reuters) - Nestle has bought a majority stake
in Blue Bottle Coffee, stepping into the world of high-end
specialty coffee bars.

The Swiss maker of Nescafe instant coffee and Nespresso pods
announced the purchase on Thursday without disclosing financial
terms.

The move comes amid consolidation in the so-called third-wave
coffee sector in the United States. This market caters to
discerning customers who have grown up on Starbucks but have
progressed to more exotic coffee drinks coaxed from traditional
espresso machines or made by expert baristas.

Nestle, the world’s biggest coffee company, said that Blue Bottle
would continue to operate as a standalone entity and that current
management and employees would retain a minority stake.

California-based Blue Bottle has raised nearly $121 million in
funding from high-profile investors including Twitter co-founder
Ev Williams, Fidelity and GV (Google Ventures), according to data
compiled by Crunchbase.

The company operates minimalist-style coffee bars in major U.S.
cities and Japan. It expects to have 55 locations by the end of
2017, up from 29 at the end of last year. It also sells high-end
bottled coffee drinks and roast and ground coffee.

Editing by David Goodman



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貼過來咖啡板想看看諸位對於這筆交易的看法

雀巢這幾年在膠囊上算是翻新形象

在米國他們的膠囊咖啡店都蠻潮 der

這下選擇直接入主 Blue Bottle

會是 1 + 1 > 2

還是噩夢的開始 ??

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公誠勤，真善美；道德高，知識富

生活日求新，學業日進步

https://www.youtube.com/watch?v=I6ZZ3N-sgjk


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※ 編輯: Assisi (114.46.95.216), 09/15/2017 02:40:35