韓國星巴克 - 12周年,400家分店 - 星巴克討論

Cara avatar
By Cara
at 2011-07-06T00:19

Table of Contents


引言碎碎念圖文版: http://rudbecksgatan.blogspot.com/2011/07/blog-post.html


韓國本土咖啡品牌起洋名、裝潢摩登,來自美國的星巴克卻日漸增添本土情調。

去年在梧木橋看到的那家裝潢韓風的星巴克已不稀奇,6月28日開張的星巴克第400號店
(地鐵光化門站2號出口,美國大使館方向前進500m),才是極盡韓式風騷。

官網形容400號店位於朝鮮時代負責管理宮廷"馬事"的單位的原址,是國家軍事、政治、
文化的中心,周邊有4個宮闕和宗廟,意義並不一般。


經Starbucks Korea同意,分享該店開幕實景:

http://ppt.cc/hfQG
▲店招英韓雙語並列,採用新logo。

http://ppt.cc/oSJ~
▲古樂助興。

http://ppt.cc/nz4E
▲店內一覽。

http://ppt.cc/CSIX
▲還有藝廊耶~?!


12周年,400家分店。星巴克CEO Schultz在4月底訪韓時說,星巴克在亞洲的成長是要
有機的,不是冒進的。到底在韓國他們打著什麼主意?品牌?市佔?噱頭? 總之一切端看
Starbucks Korea,娘家Starbucks只是跟著湊熱鬧。

同一場訪問,Schultz在韓國推廣新書,也參與文教活動,記者會開在德壽宮的靜觀軒,
這是一個多世紀前,朝鮮王朝的高宗光武帝喝咖啡的地方。

12周年了,咖啡還是很香,一切還是很有意思。

--

All Comments

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