韓國星巴克 - 12周年，400家分店 - 星巴克討論
By Cara
at 2011-07-06T00:19
at 2011-07-06T00:19
Table of Contents
引言碎碎念圖文版: http://rudbecksgatan.blogspot.com/2011/07/blog-post.html
韓國本土咖啡品牌起洋名、裝潢摩登，來自美國的星巴克卻日漸增添本土情調。
去年在梧木橋看到的那家裝潢韓風的星巴克已不稀奇，6月28日開張的星巴克第400號店
(地鐵光化門站2號出口，美國大使館方向前進500m)，才是極盡韓式風騷。
官網形容400號店位於朝鮮時代負責管理宮廷"馬事"的單位的原址，是國家軍事、政治、
文化的中心，周邊有4個宮闕和宗廟，意義並不一般。
經Starbucks Korea同意，分享該店開幕實景:
http://ppt.cc/hfQG
▲店招英韓雙語並列，採用新logo。
http://ppt.cc/oSJ~
▲古樂助興。
http://ppt.cc/nz4E
▲店內一覽。
http://ppt.cc/CSIX
▲還有藝廊耶~?!
12周年，400家分店。星巴克CEO Schultz在4月底訪韓時說，星巴克在亞洲的成長是要
有機的，不是冒進的。到底在韓國他們打著什麼主意?品牌?市佔?噱頭? 總之一切端看
Starbucks Korea，娘家Starbucks只是跟著湊熱鬧。
同一場訪問，Schultz在韓國推廣新書，也參與文教活動，記者會開在德壽宮的靜觀軒，
這是一個多世紀前，朝鮮王朝的高宗光武帝喝咖啡的地方。
12周年了，咖啡還是很香，一切還是很有意思。
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