為什麼單品往往賣得比義式貴呢 - 咖啡討論
By Poppy
at 2011-06-22T22:16
at 2011-06-22T22:16
Table of Contents
幾年前自烘店還沒興盛的時候
很多咖啡館還在使用比較廉價的基豆來作義式
所以單品比義式貴有它合理的地方
但現在 至少台北 標榜自烘的也愈來愈多了
義式的成本跟單品差距也不大了
但為什麼很多店單品還是賣得比義式貴呢?
煮單品只需要磨豆機跟塞風 整套設備便宜只要幾千
但一台義式機都要數萬元起跳 一開店就要吃電
還要算牛奶錢 成本怎麼算都比單品高
我也知道有些咖啡店老闆會單品訂得比義式便宜
希望顧客願意多嘗試一點單品
只是好奇開自烘咖啡館的老闆開張的時候
有沒有想過如何訂價的問題
--
很多咖啡館還在使用比較廉價的基豆來作義式
所以單品比義式貴有它合理的地方
但現在 至少台北 標榜自烘的也愈來愈多了
義式的成本跟單品差距也不大了
但為什麼很多店單品還是賣得比義式貴呢?
煮單品只需要磨豆機跟塞風 整套設備便宜只要幾千
但一台義式機都要數萬元起跳 一開店就要吃電
還要算牛奶錢 成本怎麼算都比單品高
我也知道有些咖啡店老闆會單品訂得比義式便宜
希望顧客願意多嘗試一點單品
只是好奇開自烘咖啡館的老闆開張的時候
有沒有想過如何訂價的問題
--
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