最想要的隨行卡功能 - 星巴克討論
By Rosalind
at 2009-04-17T05:01
at 2009-04-17T05:01
Table of Contents
我用隨行卡我朋友也在用,常喝咖啡或買商品是最划算的,也是對星巴克信仰的證明
曾幾何時,我不用隨行卡消費不是因為厭惡這企業,而是在我遺失第一張卡的時候,才知
一等一的公司,對他的忠實客人說出 "隨行卡遺失視同現金遺失,恕無法補發"
也許這句話聽起來是那麼正當,是沒人逼我辦卡 ,是我貪圖 小紅利,小方便,
加上個性的 粗枝大葉,卡是認卡不認人,你會遺失在路上,或是不小心丟到垃圾桶,
現金不小心掉在路上會有提醒你掉錢,隨行卡不小心從口袋掉出,會有人說你亂丟
東西吧,是不是星巴克公司太大,所以一個登錄卡片的小動作,都會使原本發芽
拙壯的企業,因而委縮,其它連鎖咖啡店,如怡客都有這樣的掛失服務,遺失後並不是
要公司把錢退回來,而是怡客把金額轉到另一張卡,所以他們又賺一筆卡片費用
,而消費者可以擁有原來的儲值是雙贏,還是共好,
在小認為 技術不是問題,問題是在那個 "心" ,在這景氣低迷時,正是改變的好時機.
最後 買一送一,在徐老總大聲說好下 ,還是會有迪!
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at 2009-04-21T01:05
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