撐不住!星巴克宣佈將調漲部分商品售價 - 星巴克討論
By Adele
at 2010-09-23T14:46
at 2010-09-23T14:46
Table of Contents
※ [本文轉錄自 lionheart60 信箱]
作者: airsky (東哥) 看板: Gossiping
標題: [新聞] 撐不住!星巴克宣佈將調漲部分商品售價
時間: Thu Sep 23 13:08:31 2010
新聞來源:http://news.cnyes.com/Content/20100923/KCBPFCV5S8ONU.shtml
咖啡豆價格節節攀升,全球最大咖啡連鎖店星巴克 (Starbucks) 也撐不住,宣佈將調漲
部分產品售價。
據《美聯社》報導,星巴克表示至今已自行吸收大量成本,但咖啡豆價格不斷飆升,週三
決定部分產品售價將調漲,焦點鎖定在大量與勞動密集的飲品,但未詳細說明是哪些飲料
及售價調漲幅度,多數基本咖啡及飲品售價預計維持不變。
星巴克週三聲明中還指出,未來幾個月可能會調高包裝咖啡售價,當中包括賣給一般商店
的包裝咖啡豆。
星巴克執行長 Howard Schultz 更指責,過去六個月來綠色咖啡市場「高度投機現象嚴重
」,使得原物料成本大幅上揚。
咖啡豆價格屢創新高,擋不住成本上揚的壓力,其他咖啡銷售商早已提高售價,將成本轉
嫁給消費者。Folgers、Dunkin' Donuts,以及 Millstone 等品牌的袋裝咖啡上個月已平
均漲價 10%,這 3 項品牌母公司 J.M. Smucker (SJM-US) 指出,調漲價格是因「咖啡
豆的成本不斷上漲」所致。
星巴克重申,7 月所預測的 2011財年每股盈餘 1.36-1.41 美元目標仍維持不變,強調當
中已反應商品成本上揚的部分,強調調高的零售價格將抵消咖啡豆漲價的成本。
週三星巴克股價下跌 23 美分,收報 25.93 美元,盤後交易股價則上漲 13 美分。
--
作者: airsky (東哥) 看板: Gossiping
標題: [新聞] 撐不住!星巴克宣佈將調漲部分商品售價
時間: Thu Sep 23 13:08:31 2010
新聞來源:http://news.cnyes.com/Content/20100923/KCBPFCV5S8ONU.shtml
咖啡豆價格節節攀升,全球最大咖啡連鎖店星巴克 (Starbucks) 也撐不住,宣佈將調漲
部分產品售價。
據《美聯社》報導,星巴克表示至今已自行吸收大量成本,但咖啡豆價格不斷飆升,週三
決定部分產品售價將調漲,焦點鎖定在大量與勞動密集的飲品,但未詳細說明是哪些飲料
及售價調漲幅度,多數基本咖啡及飲品售價預計維持不變。
星巴克週三聲明中還指出,未來幾個月可能會調高包裝咖啡售價,當中包括賣給一般商店
的包裝咖啡豆。
星巴克執行長 Howard Schultz 更指責,過去六個月來綠色咖啡市場「高度投機現象嚴重
」,使得原物料成本大幅上揚。
咖啡豆價格屢創新高,擋不住成本上揚的壓力,其他咖啡銷售商早已提高售價,將成本轉
嫁給消費者。Folgers、Dunkin' Donuts,以及 Millstone 等品牌的袋裝咖啡上個月已平
均漲價 10%,這 3 項品牌母公司 J.M. Smucker (SJM-US) 指出,調漲價格是因「咖啡
豆的成本不斷上漲」所致。
星巴克重申,7 月所預測的 2011財年每股盈餘 1.36-1.41 美元目標仍維持不變,強調當
中已反應商品成本上揚的部分,強調調高的零售價格將抵消咖啡豆漲價的成本。
週三星巴克股價下跌 23 美分,收報 25.93 美元,盤後交易股價則上漲 13 美分。
--
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