星巴克的精神是完美的咖啡體驗。 - 星巴克討論
By Sarah
at 2010-01-24T20:25
at 2010-01-24T20:25
Table of Contents
星巴克的精神是一個完美的咖啡體驗。
今天我去了一間門市,
打電話問,我們有六杯飲料,
是不是可以先幫我們準備好,
等會再過去拿。
夥伴說沒辦法,因為假日人可能會比較多,所以假日沒有辦法。
我本來也以為,是和以前一樣排到門口外面大排長龍一樣,
想說夥伴也辛苦,那就自己去點。
但是當我和朋友過去的時候,
我竟然發現排隊的人只有三個。
如果是排隊的人很多,我也知道打電話先訂可能會影響到公平性,
但是今天我前面只有三個人耶!
甚至把我們的單丟在這三個熟客的後面,我們也可以接受,
我不知道現場幫我們點,和電話幫我們點的差別在哪裡?
如果說一定要現場先點可以收到錢以後才做咖啡,
那麥╳勞是不是以後要打電話之前,都要先刷卡還是ATM轉帳?
我們為什麼不喝超商的咖啡,要喝星巴克
當然口味是有差,不過我就是因為,星巴克能夠給我們一個完美的咖啡體驗嗎?
所以我們三個人就在現場等了15分鐘。
夥伴說,「嗯,可能要麻煩你自己裝進紙袋喔…」
雖然不是對我說,雖然我可能是真的很敏感很鑽牛角尖很吹毛求疵,
雖然可能這間門市還有很多很熱忱的partner,
但是這間星巴克已經從我心中默默除名了,
當然羅馬不是一天造成的,
因為我在這邊看到的是一個機器印出來的模式,
(顧客不滿意要重作、Drink Call、請、謝謝、您好、對不起)
我沒有辦法在這邊感覺到這裡是一個Third place。
曾經有一個朋友跟我說:
「為什麼你花了125、140買一杯咖啡,還是要自己走到櫃檯點、
自己拿飲料、自己收杯子,但是你還是喝得甘願?」
我跟他說其實咖啡成本也不便宜,而且我覺得在這邊可以有一個「完美的咖啡體驗」
所以我覺得值得!
我很想讓這間店的夥伴想一個問題,沒有標準答案:
假如今天你是熟客來到星巴克,是花了一百多元買一杯咖啡,
而不是去便利商店買一杯40元的現煮咖啡或是20元的易開罐,
而自己得到這樣子的服務,你自己會不會甘心?
雖然說統一真的是讓你們很累很忙很煩,
但是我覺得,只要夥伴有心想要把飲料做好把服務做好,那也就夠了。
外賣與外送服務單:
http://0rz.tw/la2vX
訂購作業:
如需飲料外帶,歡迎先以電話預約,我們會事先備妥,以節省您等候的時間。
--
今天我去了一間門市,
打電話問,我們有六杯飲料,
是不是可以先幫我們準備好,
等會再過去拿。
夥伴說沒辦法,因為假日人可能會比較多,所以假日沒有辦法。
我本來也以為,是和以前一樣排到門口外面大排長龍一樣,
想說夥伴也辛苦,那就自己去點。
但是當我和朋友過去的時候,
我竟然發現排隊的人只有三個。
如果是排隊的人很多,我也知道打電話先訂可能會影響到公平性,
但是今天我前面只有三個人耶!
甚至把我們的單丟在這三個熟客的後面,我們也可以接受,
我不知道現場幫我們點,和電話幫我們點的差別在哪裡?
如果說一定要現場先點可以收到錢以後才做咖啡,
那麥╳勞是不是以後要打電話之前,都要先刷卡還是ATM轉帳?
我們為什麼不喝超商的咖啡,要喝星巴克
當然口味是有差,不過我就是因為,星巴克能夠給我們一個完美的咖啡體驗嗎?
所以我們三個人就在現場等了15分鐘。
夥伴說,「嗯,可能要麻煩你自己裝進紙袋喔…」
雖然不是對我說,雖然我可能是真的很敏感很鑽牛角尖很吹毛求疵,
雖然可能這間門市還有很多很熱忱的partner,
但是這間星巴克已經從我心中默默除名了,
當然羅馬不是一天造成的,
因為我在這邊看到的是一個機器印出來的模式,
(顧客不滿意要重作、Drink Call、請、謝謝、您好、對不起)
我沒有辦法在這邊感覺到這裡是一個Third place。
曾經有一個朋友跟我說:
「為什麼你花了125、140買一杯咖啡,還是要自己走到櫃檯點、
自己拿飲料、自己收杯子,但是你還是喝得甘願?」
我跟他說其實咖啡成本也不便宜,而且我覺得在這邊可以有一個「完美的咖啡體驗」
所以我覺得值得!
我很想讓這間店的夥伴想一個問題,沒有標準答案:
假如今天你是熟客來到星巴克,是花了一百多元買一杯咖啡,
而不是去便利商店買一杯40元的現煮咖啡或是20元的易開罐,
而自己得到這樣子的服務,你自己會不會甘心?
雖然說統一真的是讓你們很累很忙很煩,
但是我覺得,只要夥伴有心想要把飲料做好把服務做好,那也就夠了。
外賣與外送服務單:
http://0rz.tw/la2vX
訂購作業:
如需飲料外帶,歡迎先以電話預約,我們會事先備妥,以節省您等候的時間。
--
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