星巴克換商標 只剩女海妖 - 星巴克討論
By Emily
at 2011-01-06T11:27
at 2011-01-06T11:27
Table of Contents
星巴克換商標 只剩女海妖
路透 更新日期:"2011/01/06 09:57"
（路透洛杉磯5日電）全球最大的咖啡連鎖店星巴克（Starbucks'）
今天公開新商標，去除公司名字和「咖啡」字樣，惹惱忠實顧客。
新的綠色商標，基本上只剩下星巴克的代表─女海妖。這項改變透過
網路直播的公司會議發表。星巴克試圖透過新商標，在咖啡之外開拓
數十億美元商機。
執行長舒茲（Howard Schultz）透過網路直播說：「即使我們一向是，
未來也會是1家咖啡公司和零售店，但我們也可能用公司名字，發展其
他沒有咖啡的商品。」
但自稱星巴克迷的人可不欣賞這項改變，星巴克官網湧入上百則訊息，
要公司把商標改回來。
星巴克高層表示，內部設計的新商標將自3月起，從紙杯和餐巾開始使
用。公司拒絕透露撤換商標將耗費多少費用。中央社（翻譯）
出處：http://tw.news.yahoo.com/article/url/d/a/110106/16/2kcdx.html
--
懂得珍愛對方的一切
懂得包容對方的缺點
這樣才不會出現童話故事的假象
幸福快樂的生活才不會出現短暫
--
路透 更新日期:"2011/01/06 09:57"
（路透洛杉磯5日電）全球最大的咖啡連鎖店星巴克（Starbucks'）
今天公開新商標，去除公司名字和「咖啡」字樣，惹惱忠實顧客。
新的綠色商標，基本上只剩下星巴克的代表─女海妖。這項改變透過
網路直播的公司會議發表。星巴克試圖透過新商標，在咖啡之外開拓
數十億美元商機。
執行長舒茲（Howard Schultz）透過網路直播說：「即使我們一向是，
未來也會是1家咖啡公司和零售店，但我們也可能用公司名字，發展其
他沒有咖啡的商品。」
但自稱星巴克迷的人可不欣賞這項改變，星巴克官網湧入上百則訊息，
要公司把商標改回來。
星巴克高層表示，內部設計的新商標將自3月起，從紙杯和餐巾開始使
用。公司拒絕透露撤換商標將耗費多少費用。中央社（翻譯）
出處：http://tw.news.yahoo.com/article/url/d/a/110106/16/2kcdx.html
--
懂得珍愛對方的一切
懂得包容對方的缺點
這樣才不會出現童話故事的假象
幸福快樂的生活才不會出現短暫
--
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