咖啡研究:顧客願為拉花多付13% - 咖啡討論
By Xanthe
at 2015-08-19T11:01
at 2015-08-19T11:01
Table of Contents
你也這樣嗎?咖啡研究:顧客願為拉花多付13%
http://www.peoplenews.tw/news/13cf4d86-49fc-48a8-9338-48513a73bc09
研究團隊試圖解釋這個現象,認為消費者可能認同較美觀的有拉花咖啡花了較多的心力,
需要較專業的技術來製作,因此提高了價值,這稱為「美觀加成」(art-infusion)
現象。
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咖啡
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By Oscar
at 2015-08-24T07:21
at 2015-08-24T07:21
By Xanthe
at 2015-08-25T07:31
at 2015-08-25T07:31
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at 2015-08-30T00:14
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