其實,我懷念的是, 十多年前的星巴克 - 星巴克討論
By Freda
at 2018-07-28T00:01
at 2018-07-28T00:01
Table of Contents
剛剛心血來潮的填完從電子信箱收到,來自官方的問卷。
很錯愕的,簡單的3.4個問題後,突然跳出問卷結束的訊息。
我開始懷疑,是不是最後一個問題,<請問您知道您是哪一種會員>,而我回只是個新星級會
員之故。
的確,自從我6年前買了還不錯的咖啡機之後大大減低了我去星巴克的頻率。
但這不是在我少去星巴克的主因,其實我一直喜愛它們的特殊季節性飲料(但這幾年,連
季節性飲料也變得為特殊而特殊演變成的四不像了),最主要,對我個人而言,十多年前甚
至二十年前星巴克一直給我的專屬感,溫暖感,通通感受不到了!
那些年,在每天高張力工作的上班日子,下午抽空走出辦公室,到星巴克點杯外帶咖啡,
短短幾分鐘的沖泡時間,夥伴隨意卻真誠的亂聊或問候, 心瞬間暖了不少。 而後再把熱
咖啡端回辦公室,彷彿把那來自濃厚口感的關懷連同那份溫暖帶進了自己的辦公桌,工作
時的每一口,都覺得幸福。
曾幾何時,那感受已成美好的追憶,星巴克的裝潢依然美好,很品味,很人文,但那內在
的,「賣得不只是咖啡」的文化,不在了....
--
很錯愕的,簡單的3.4個問題後,突然跳出問卷結束的訊息。
我開始懷疑,是不是最後一個問題,<請問您知道您是哪一種會員>,而我回只是個新星級會
員之故。
的確,自從我6年前買了還不錯的咖啡機之後大大減低了我去星巴克的頻率。
但這不是在我少去星巴克的主因,其實我一直喜愛它們的特殊季節性飲料(但這幾年,連
季節性飲料也變得為特殊而特殊演變成的四不像了),最主要,對我個人而言,十多年前甚
至二十年前星巴克一直給我的專屬感,溫暖感,通通感受不到了!
那些年,在每天高張力工作的上班日子,下午抽空走出辦公室,到星巴克點杯外帶咖啡,
短短幾分鐘的沖泡時間,夥伴隨意卻真誠的亂聊或問候, 心瞬間暖了不少。 而後再把熱
咖啡端回辦公室,彷彿把那來自濃厚口感的關懷連同那份溫暖帶進了自己的辦公桌,工作
時的每一口,都覺得幸福。
曾幾何時,那感受已成美好的追憶,星巴克的裝潢依然美好,很品味,很人文,但那內在
的,「賣得不只是咖啡」的文化,不在了....
--
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