有關限量品預留爭議的幾個想法 - 星巴克討論

By Kyle
at 2021-03-28T00:36
at 2021-03-28T00:36
Table of Contents
每次一有限量品開賣似乎都免不了一些商品預留(講難聽叫暗槓)的爭議,以下是個人一
些淺見,給大家及星巴克官方參考:
1、其實熟客預留是很正常的顧客經營,別太責怪店員
個人從事過服務業,服務業門市去做他的社區經營(或稱熟客經營),本來就是會對門市
黏著度比較高的消費者有一些比較特別的待遇,小至日常貼心寒暄問候、記住消費習慣,
大至一些新品通知、商品優惠保留,都是可能的。
但唯獨在排隊客人面前大喇喇的把商品刷結收起來這方式實在太差,這真的會讓現場顧客
感覺很差。
2、建議設立門市熟客群組,限量商品可在群組登記
網路登記部分可以建議每個門市設立對顧客的社群群組,顧客有問題可以即時反映互動、
門市有新品、有優惠活動,可以即時推播。
有限量商品,透過留言依先後順序登記約定時間取貨,逾時未取就開放現場販售。
在經營熟客之餘,也是公開透明,不也皆大歡喜?
以上個人建議,給大家參考
--
些淺見,給大家及星巴克官方參考:
1、其實熟客預留是很正常的顧客經營,別太責怪店員
個人從事過服務業,服務業門市去做他的社區經營(或稱熟客經營),本來就是會對門市
黏著度比較高的消費者有一些比較特別的待遇,小至日常貼心寒暄問候、記住消費習慣,
大至一些新品通知、商品優惠保留,都是可能的。
但唯獨在排隊客人面前大喇喇的把商品刷結收起來這方式實在太差,這真的會讓現場顧客
感覺很差。
2、建議設立門市熟客群組,限量商品可在群組登記
網路登記部分可以建議每個門市設立對顧客的社群群組,顧客有問題可以即時反映互動、
門市有新品、有優惠活動,可以即時推播。
有限量商品,透過留言依先後順序登記約定時間取貨,逾時未取就開放現場販售。
在經營熟客之餘,也是公開透明,不也皆大歡喜?
以上個人建議,給大家參考
--
Tags:
星巴克
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